Top 5 Fashion Games Performance in Saudi Arabia - Q1 2022

In Q1 2022, the top 5 fashion games in Saudi Arabia showcased varied performance trends in downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.

Hair Challenge experienced a consistent weekly download rate, peaking at 37.2K early in January and tapering to around 16.9K by the end of March. Weekly revenue saw a spike in late January, reaching approximately $30, while weekly active users declined steadily from 211.4K to 156.7K throughout the quarter.

Outfit Makeover showed a significant rise in weekly downloads, peaking at over 80K in late January before gradually decreasing to around 15.5K by the end of March. Revenue was modest, with a peak of $5 in late January. Active users saw an initial surge to 97.3K by the end of January before stabilizing around 32.4K by the quarter's end.

DIY Makeup had a fluctuating download trend, starting at 20.9K in late December and ending with a slight increase to 18.5K by the end of March. The app maintained a steady active user base, peaking at 217.7K in early January and closing the quarter with approximately 179.8K.

Hair Dye! saw a varied download pattern, starting at 12.7K in late December and peaking at 28.6K in late February, before ending at 19.8K by the end of March. Active users followed a similar trend, peaking at 91.8K in late February and decreasing to around 66.9K by the end of the quarter.

Project Makeover exhibited a steady download rate, with a peak of 23.9K in late January and a decrease to 8.8K by the end of March. Revenue was highest in late January at $20.9K, while active users fluctuated, peaking at 194.5K in late January and closing the quarter at around 159.3K.

These insights highlight the dynamic nature of the fashion game market in Saudi Arabia. For more detailed analytics, visit Sensor Tower.